Show Navigation

M&M’S® Shares Commitment to Making Clean, Renewable Energy Even Sweeter

M&M’S Launches Fans of Wind Energy Campaign to Engage Consumers on How Renewable Energy Can Counteract Climate Change

M&M’S, one of Mars, Incorporated’s most iconic and beloved brands, is addressing the importance of tackling climate change and how everyone – even colorful chocolate treats and their spokescandies – can make a difference. Today, M&M’S is launching its Fans of Wind energy campaign, using “Red” and “Yellow” as enthusiastic advocates for renewable wind-powered energy.

The campaign is part of Mars’ Sustainable in a Generation Plan which includes $1 billion of investment over the next few years to tackle urgent threats including climate change, poverty in the supply chain and scarcity of resources. This effort holds special meaning for M&M’S, since Mars sources wind power equivalent to the energy needed to produce all the M&M’S sold in the world.

Fans of Wind Energy
To inspire consumer action in preventing further climate change, M&M’S has tasked its brand personalities with sharing the message about renewable energy. Fans of Wind energy helps shine a light on one reason why everyone should care about wind energy: because climate change is real and businesses need to be a part of the solution.

Mars and M&M’S believe the science on climate change is clear. Fans of Wind energy is launching to increase awareness of the urgency of climate change, as well as the importance of everyone doing their part in combatting climate change, companies and brands included. In fact, Mars’ partnership with the 200-megawatt Mesquite Creek Wind Farm in Texasmarks the biggest long-term commitment to using renewable energy of any food manufacturing business in the United States. At this 25,000-acre wind farm, Mars purchases enough energy to power all of its sites in the United States.

“We have the power to act now to prevent further climate change,” said Berta de Pablos-Barbier, President of Mars Wrigley Confectionery U.S. “None of us will thrive without a healthy planet. Through the new Sustainable in a Generation Plan and our M&M’S campaign we are committed to doing our part. We are using our unique position as one of the world’s largest privately held, family-owned businesses, plus the power of our iconic brands like M&M’S, to do good for our consumers and for the planet.”

Addressing Climate Change
M&M’S and Mars believe the more consumers engage in dialogue about addressing climate change, renewable energy and a healthy planet, the more the world will change. There is no option not to become fully sustainable, both for the planet as well as for the business.

“One M&M’S candy on its own can seem small, but we know our brand can have a big impact on the world by doing what’s right to combat climate change,” said de Pablos-Barbier. “Thanks to the love consumers have for the brand, we’re hoping to make a bigger impact. Each of our consumers has the power to take small steps to increase their use of renewable energy to make big strides in ensuring the future health of our planet.”

Investing in a Healthy Planet
Thanks to wind energy, Mars is one step closer to decreasing its dependency on fossil fuels and reducing harmful greenhouse gas emissions that contribute to climate change. Mars partners with two wind farms – one in Texas and one in Scotland. And most importantly, Mars will continue to increase renewable energy usage to meet its goal of eliminating greenhouse gas emissions from its direct operations by 2040 and reduce greenhouse gas emissions across its value chain by 67 percent by 2050.

“It’s rare to see product personalities become the voice of a cause – but we believe the campaign will help Mars and M&M’S explain our commitment to sustainable business efforts in a fun, relatable way,” said Tanya Berman, Vice President, Chocolate, Mars Wrigley Confectionery U.S. “Consumers are increasingly aware of the big issues our planet faces and expect the brands they care about to take action. This is one way we can raise awareness and bring color to the conversation around how renewable energy can counteract climate change.”

Consumers are invited to join M&M’S spokescandies Red and Yellow and pledge their support as Fans of Wind energy. Consumers can visit M&M’S World stores to purchase limited edition Fans of Wind energy inspired treats and enjoy a special photo moment. Alternatively, visit to learn more about climate change and renewable energy, and how they can support a healthy planet for all.

To find out more about the Mars Sustainable in a Generation Plan, visit:

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Alicia Buksar
Senior External Affairs Manager

Anheuser-Busch and Enel Green Power Announce Renewable Energy Partnership

Release from Enel Green Power and Anheuser-Busch:

Enel Green Power and Anheuser-Busch signed a power purchase agreement for the energy produced by a portion of the Thunder Ranch wind farm

  • Thanks to the agreement with EGP, Anheuser-Busch will purchase as much renewable electricity as is used to brew more than 20 billion 12 oz. servings of beer each year.
  • The renewable energy produced by Thunder Ranch under the PPA is equivalent to powering up to 50 percent of Anheuser-Busch’s total purchased electricity in one year – from less than 2 percent – significantly reducing the overall emissions from its operations.
  • The wind energy partnership with EGP is the beer company’s first contracted utility-scale project to start operations in the world, leading Anheuser-Busch’s parent company AB InBev’s global commitment to achieve 100 percent of purchased electricity from renewables by 2025.
  • Through the agreement, EGP attains revenue certainty to support its renewable energy capacity growth in the U.S.

St. Louis, Missouri and Rome, Italy – Anheuser-Busch and Enel Green Power (EGP), the Enel Group’s renewables division, announced today that they have signed a power purchase agreement (“PPA”), whereby Anheuser-Busch will purchase the energy delivered to the grid and renewable electricity credits from a portion of EGP’s Thunder Ranch wind project in the amount of 152.5 MW. The wind energy partnership between EGP and Anheuser-Busch will be the beer company’s first contracted utility-scale project to start operations in the world, once the Thunder Ranch wind farm becomes operational, which is expected by the end of 2017. As the leading commitment to renewable power from a beer company to date, this partnership marks a vital step in delivering on the global commitment by Anheuser-Busch’s parent company to secure 100 percent of purchased electricity from renewable sources by 2025.

“As we strive to bring people together to build a better world, we at Anheuser-Busch are dedicated to reducing our carbon emissions,” said João Castro Neves, president and CEO of Anheuser-Busch. “Helping to grow the renewable energy market is not only good for the environment, it is a strategic business move as we strive for long-term sustainability. Now more than ever, we are excited to lead our company’s global effort toward a renewable future and, partnering with Enel, set an industry example of how major companies can help to make a difference in climate change.”

“We are thrilled to partner with Anheuser-Busch, a company, which like the Enel Group, is taking great strides to help tackle some of the world’s greatest challenges,” said Antonio Cammisecra, CEO of Enel Green Power. “Power Purchase Agreements are an attractive model that provide not only an avenue for growth, but also revenue certainty through stable pricing. This agreement is another important milestone for our company in the U.S. and globally, once again underscoring Enel Green Power’s position as the partner of choice for corporate customers, as we help them achieve their sustainability targets by providing customized renewable energy solutions, leveraging our industry-leading cost model and technology expertise.”

Through a Virtual Power Purchase Agreement (VPPA),1 EGP will sell to Anheuser-Busch the electricity output delivered to the grid by a 152.5 MW portion of the Thunder Ranch wind farm, substantially boosting the beer company’s acquisition of renewable energy. This output is expected to amount to approximately 610 GWh of renewable energy each year, enough renewable electricity to produce more than 20 billion 12 oz. servings of beer annually. At the same time, this renewable energy output will be capable of meeting up to 50 percent of Anheuser-Busch’s total annual purchased electricity, a substantial increase on the less than 2 percent currently generated by 7.5 MW of solar and wind facilities installed on-site at its major U.S. operations.

The energy generated by the Thunder Ranch facility under the PPA is enough to power 50,000 U.S. households and is expected to reduce emissions by more than 400,000 tonnes of CO2 each year, equivalent to taking more than 85,000 U.S. vehicles off the road every year.

The Thunder Ranch wind farm, located in Garfield, Kay and Noble counties, Oklahoma, is comprised of two phases that total 298 MW of capacity. This project will support employment in the renewables sector by creating around 400 temporary jobs at peak of construction. Once fully operational, Thunder Ranch will be able to generate more than 1,100 GWh each year, which is equivalent to the amount of electricity consumed annually by approximately 89,400 U.S. households. The overall investment in Thunder Ranch amounts to approximately 435 million U.S. dollars, which is part of the investment outlined in Enel’s current strategic plan.

Background on ABI’s Global Commitment
In March, AB InBev announced its commitment to secure 100 percent of the company’s purchased electricity from renewable sources by 2025. This transition will shift 6 terawatt-hours of electricity annually to renewable sources in the markets where AB InBev operates, transforming the energy industry in countries such as Argentina, Brazil and India, and markets across the African continent.

Through this transition, the company will be able to reduce its operational carbon footprint by 30 percent (the equivalent of removing nearly 500,000 cars from the road globally each year) and become the world’s largest purchaser of renewable energy in the consumer packaged goods sector. The company has also joined RE100, a global coalition of influential corporations that are all committed to using 100 percent renewable electricity.

AB InBev kicked off this global transformation in Mexico by signing a Power Purchase Agreement (PPA) with energy company Iberdrola for 490 gigawatt-hours per year, increasing the country’s wind energy capacity. AB InBev will continue to enter into similar PPAs across other global markets where it operates, demonstrating that businesses can have a positive impact on the world by switching to renewable electricity.

About Anheuser-Busch
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in preventing drunk driving and underage drinking and promoting responsible retailing and advertising. Anheuser-Busch reduced total water use at its breweries by nearly 50 percent over the last 10 years. To date, Anheuser-Busch and its Foundation have contributed approximately $20 million each year in support of charitable organizations that help in local communities. The company also has provided over 76 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit

Anheuser-Busch aims to support the global commitment through a combination of direct purchasing and on-site generation of renewable electricity.

To learn more about the company’s commitment and efforts to drive a renewable electricity future, visit

About Enel Green Power
Enel Green Power, the Renewable Energies division of Enel Group, is dedicated to the development and operation of renewables across the world, with a presence in Europe, the Americas, Asia, Africa and Oceania. Enel Green Power is a global leader in the green energy sector with a managed capacity of around 39 GW across a generation mix that includes wind, solar, geothermal, biomass and hydropower, and is at the forefront of integrating innovative technologies like storage systems into renewables power plants.

Through corporate power purchase agreements, Enel Green Power enables companies to capture business value, while also tackling climate change.

For more information please visit

USFWS Eagle Rule is Sound. Misleading Anti-Wind Detractors? Not So Much.

In public venues, in news media, and in social media, anti-wind zealots continue to deliberately spread misinformation about the United States Fish and Wildlife Service’s (USFWS) recent rules on eagles and the Eagle Conservation and Management Program.

Anti-wind alarmists claim that wind power companies have been given a “free pass” to harm bald eagle populations, up to 4,200 per year. This is false, and in most cases is a premeditated attempt to tarnish the reputation of wind energy by suggesting that wind power poses an unacceptable risk to eagles and wind power operations are being given special treatment not afforded to other energy producers. Neither is true.

Some clarifications are in order and, while they won’t stop the perpetually deceptive tactics of NIMBY wind opponents, they will help the public understand the truth about the USFWS rule.

To start with, the issued rule in not specific to the wind power. It applies to any person or entity that might unintentionally harm an eagle through an otherwise lawful activity, after first taking every step possible to avoid and minimize the threat. Other activities and industries that could potentially impact eagles that are eligible for permits are oil and gas development operations, farming and ranching operations, mining companies, utilities, and the transportation sector, among others.

While being presented by detractors as a recent development, the program itself is not new. Over 400 permits have been issued under this program since 2009, only three of which were issued for for wind power companies.

Contrary to some reporting and the public statements of paid anti-wind groups, impacts on bald eagles by wind turbines are vanishingly rare, with only a handful of recorded impacts in the four-decade history of American wind power.

Moreover, any entities that impact eagles without a permit – including wind energy operations – could face a severe penalty.

It is a gross mischaracterization of the rule to suggest that it gives entities a “free pass” to kill eagles without consequences. Only in return for working with the US Fish and Wildlife Service (USFWS) to offset any potential harm to eagles and to provide conservation benefits to the species is a permit issued.

Because of incorrect reporting in the media and by deliberately misleading and politically motivated comments, Dan Ashe, the head of the USFWS elected to issue some clarifying remarks.  (Read Dan’s column on this subject:  “Our Unwavering Commitment to Eagles”)

On how the program conserves eagle populations, USFWS said, “Let me be clear: incidental loss of eagles is not new, and whether or not we issue permits, it will continue to occur. But our permit system enables us to reduce those losses and to secure action that compensates for unavoidable losses when needed. We can’t eliminate human-caused eagle loss any more than we can eliminate risk from any other facet of modern life. But these changes will enable us to effectively manage risks to bald and golden eagles and ensure the symbol of America maintains healthy populations for generations to come.”

Further, USFWS’s eagle conservation program does not provide permits to companies allowing them to kill any significant number of bald eagles each year. The number of eagle deaths the USFWS expects to authorize annually from all new sources will never come close to reaching thousands. They stated that this figure is in no way representative of the losses it expects, or would ever allow, under the eagle conservation program.

Rather, the figure represents USFWS’s scientific estimation of how many bald eagles could theoretically be harmed over and above current mortality rates, both through natural and all human-related causes, without the species declining due to reproduction rates.

USFWS said, “Some have mischaracterized the ceiling of about 4,000 bald eagles cited in our documents as the actual number of bald eagle deaths we intend to permit. In truth, this number represents the maximum number of bald eagles in the lower 48 states (with an equivalent number in Alaska) that our best scientific estimates indicate could be lost annually over and above current mortality rates by any means – both natural and human-caused – without resulting in population declines. The reality is we expect to issue just a few dozen permits annually, most for nest disturbance, some for loss from wind power projects and other sources, such as power lines… The total number of eagle losses we will authorize annually from new sources will be in the hundreds, not thousands, and we believe actual eagle loss will be significantly lower.”

On wind energy’s impacts on eagles, USFWS said, “Public attention on eagle loss in recent years has focused almost exclusively on wind energy. In truth, wind turbine collisions comprise a fraction of human-caused eagle losses. Most result from intentional and accidental poisoning and purposeful shooting. The majority of non-intentional loss occurs when eagles collide with cars or ingest lead shot or bullet fragments in remains and gut piles left by hunters. Others collide with or are electrocuted on power lines.”

The misinformation and deliberately misleading attacks by anti-wind activists do a disservice to the American public, which is deserving of accurate information.