ADVANCED POWER ALLIANCE
Web and Telecommunications Privacy Policy
March 2024
The Advanced Power Alliance (“APA,” “we,” “us,” or “our”) is committed to protecting the privacy of individuals who interact with our website and communications systems. This Privacy Policy describes what personal information we collect, how we use it, and how we protect it. It applies to information collected through our website, web forms, and text messaging (SMS) communications.
When you interact with APA — including by submitting a web form, signing up for communications, or texting our organization — we may collect the following types of personal information:
• Name
• Email address
• Phone number (including mobile numbers used for SMS communications)
• Organization or company affiliation
• State or region
• Subject matter of inquiry or interest
• Any other information you voluntarily provide
We collect this information only when you provide it directly to us — for example, by completing a contact form, subscribing to our newsletter, or texting a keyword to our SMS program.
APA uses the personal information we collect solely to deliver and improve our organization's services. Specific uses include:
• Responding to inquiries and requests for information
• Sending newsletters, policy updates, and educational materials
• Delivering text message (SMS) communications you have opted into
• Improving our website, programs, and advocacy services
• Communicating about events, publications, and APA initiatives
We do not use your personal information for commercial marketing purposes unrelated to APA's mission, and we do not sell your information.
APA may offer SMS text message communications as part of our outreach programs. The following terms apply to all SMS communications from APA:
By opting into SMS from a web form or other medium, you are agreeing to receive SMS messages from Advanced Power Alliance. This includes SMS messages for customer care. Message frequency varies. Message and data rates may apply. Message HELP for help. Reply STOP to any message to opt out.
SMS consent is not shared with third parties.
Your phone number and consent to receive text messages from APA will never be sold, rented, or shared with any third party or affiliate for their own marketing or communications purposes.
APA does not sell, rent, trade, or otherwise share your personal information with any third parties or affiliates. We do not disclose your information to outside organizations for their own marketing or commercial purposes.
We may disclose personal information only in the following limited circumstances:
• As required by law, regulation, or valid legal process (e.g., a court order or subpoena)
• To protect the rights, safety, or property of APA, our members, or the public
• With your explicit consent
In all other cases, your information stays with APA and is used exclusively to support our mission and services.
APA takes reasonable precautions to protect your personal information from unauthorized access, use, or disclosure. We maintain appropriate administrative, technical, and physical safeguards consistent with our size and operations as a trade association.
No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law. When information is no longer needed, we take reasonable steps to securely dispose of it.
You have the following rights regarding your personal information:
• Opt out of email communications by clicking the unsubscribe link in any APA email
• Opt out of SMS communications by replying STOP to any APA text message
• Request access to, correction of, or deletion of your personal information by contacting us directly
We will respond to reasonable requests within a reasonable timeframe.
Our website may use cookies or similar tracking technologies to improve your browsing experience and analyze site traffic. You may adjust your browser settings to refuse cookies, though some features of our site may not function properly as a result.
APA reserves the right to update this Privacy Policy at any time. When we make material changes, we will update the effective date at the top of this document. We encourage you to review this policy periodically. Continued use of our website or communications programs after changes are posted constitutes your acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy, or to exercise your privacy rights, please contact us:
Advanced Power Alliance
Email: alerts@poweralliance.org
Website: www.poweralliance.org