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M&M’S® Shares Commitment to Making Clean, Renewable Energy Even Sweeter

M&M’S Launches Fans of Wind Energy Campaign to Engage Consumers on How Renewable Energy Can Counteract Climate Change

M&M’S, one of Mars, Incorporated’s most iconic and beloved brands, is addressing the importance of tackling climate change and how everyone – even colorful chocolate treats and their spokescandies – can make a difference. Today, M&M’S is launching its Fans of Wind energy campaign, using “Red” and “Yellow” as enthusiastic advocates for renewable wind-powered energy.

The campaign is part of Mars’ Sustainable in a Generation Plan which includes $1 billion of investment over the next few years to tackle urgent threats including climate change, poverty in the supply chain and scarcity of resources. This effort holds special meaning for M&M’S, since Mars sources wind power equivalent to the energy needed to produce all the M&M’S sold in the world.

https://youtu.be/LHkZz2nay04

Fans of Wind Energy
To inspire consumer action in preventing further climate change, M&M’S has tasked its brand personalities with sharing the message about renewable energy. Fans of Wind energy helps shine a light on one reason why everyone should care about wind energy: because climate change is real and businesses need to be a part of the solution.

Mars and M&M’S believe the science on climate change is clear. Fans of Wind energy is launching to increase awareness of the urgency of climate change, as well as the importance of everyone doing their part in combatting climate change, companies and brands included. In fact, Mars’ partnership with the 200-megawatt Mesquite Creek Wind Farm in Texasmarks the biggest long-term commitment to using renewable energy of any food manufacturing business in the United States. At this 25,000-acre wind farm, Mars purchases enough energy to power all of its sites in the United States.

“We have the power to act now to prevent further climate change,” said Berta de Pablos-Barbier, President of Mars Wrigley Confectionery U.S. “None of us will thrive without a healthy planet. Through the new Sustainable in a Generation Plan and our M&M’S campaign we are committed to doing our part. We are using our unique position as one of the world’s largest privately held, family-owned businesses, plus the power of our iconic brands like M&M’S, to do good for our consumers and for the planet.”

Addressing Climate Change
M&M’S and Mars believe the more consumers engage in dialogue about addressing climate change, renewable energy and a healthy planet, the more the world will change. There is no option not to become fully sustainable, both for the planet as well as for the business.

“One M&M’S candy on its own can seem small, but we know our brand can have a big impact on the world by doing what’s right to combat climate change,” said de Pablos-Barbier. “Thanks to the love consumers have for the brand, we’re hoping to make a bigger impact. Each of our consumers has the power to take small steps to increase their use of renewable energy to make big strides in ensuring the future health of our planet.”

Investing in a Healthy Planet
Thanks to wind energy, Mars is one step closer to decreasing its dependency on fossil fuels and reducing harmful greenhouse gas emissions that contribute to climate change. Mars partners with two wind farms – one in Texas and one in Scotland. And most importantly, Mars will continue to increase renewable energy usage to meet its goal of eliminating greenhouse gas emissions from its direct operations by 2040 and reduce greenhouse gas emissions across its value chain by 67 percent by 2050.

“It’s rare to see product personalities become the voice of a cause – but we believe the campaign will help Mars and M&M’S explain our commitment to sustainable business efforts in a fun, relatable way,” said Tanya Berman, Vice President, Chocolate, Mars Wrigley Confectionery U.S. “Consumers are increasingly aware of the big issues our planet faces and expect the brands they care about to take action. This is one way we can raise awareness and bring color to the conversation around how renewable energy can counteract climate change.”

Consumers are invited to join M&M’S spokescandies Red and Yellow and pledge their support as Fans of Wind energy. Consumers can visit M&M’S World stores to purchase limited edition Fans of Wind energy inspired treats and enjoy a special photo moment. Alternatively, visit www.mms.com/fansofwind to learn more about climate change and renewable energy, and how they can support a healthy planet for all.

To find out more about the Mars Sustainable in a Generation Plan, visit: www.SustainableInAGeneration.com

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Contact:
Alicia Buksar
Senior External Affairs Manager
1-908-798-2970
alicia.buksar@effem.com

Mars Moves Towards Carbon Neutral Operations With Massive Wind Farm That Will Provide Electricity From Renewable Sources Equal To Its Entire U.S. Operations

By partnering with Sumitomo Corporation of Americas and BNB on a new 118-turbine wind farm, it marks the biggest long-term commitment to renewable energy use of any food manufacturing business in the United States

McLean, Virginia – Mars, Incorporated, in partnership with Sumitomo Corporation of Americas, announced an agreement today on a new 200MW wind farm that will generate 100% of the electricity needs of Mars’ U.S. operations, which is comprised of 70 sites, including 37 factories and 25,000 Associates.

https://www.youtube.com/watch?v=vtrnqyqR2Oc

‘Mesquite Creek Wind,’ a 118-turbine wind farm was jointly developed by Sumitomo and BNB Renewable Energy and is based near Lamesa, Texas with a footprint of 25,000 acres. With an annual output of over 800,000 megawatt-hours, the energy created from the wind farm will represent 24% of Mars’ total global factory and office carbon footprint – equivalent to the electricity required to power 61,000 U.S. households. The wind farm represents the biggest long-term commitment to renewable energy use of any food manufacturing business in the United States.

The wind farm is one of the ways Mars is achieving its goal to make its operations ‘Sustainable in a Generation’ by eliminating greenhouse gas emissions by 2040. In the shorter term, Mars has committed to reduce fossil fuel energy and greenhouse gas emissions by 25% by 2015, using 2007 as its baseline year. The Mesquite Creek wind farm will enable Mars to meet this 2015 goal.

BNB, the originating developer of the wind farm, began discussions with Mars and brought Sumitomo Corporation in to the joint venture. Sumitomo Corporation and Mars, Incorporated have reached contractual arrangements that allow Mars to receive all the renewable energy certificates from Mesquite Creek, offsetting the energy use for Mars’ entire US facilities.

Barry Parkin, chief sustainability officer at Mars, Incorporated, commented, “We are committed to doing our part to limit climate change. We are therefore delighted to be announcing this major renewable project that takes us a big step towards our goal of becoming carbon neutral in our operations. This is an innovative approach that makes great business and environmental sense.”
“We are pleased to be partnered with Mars to help them reduce their carbon footprint and allow their electricity to be carbon-neutral in the U.S. Mesquite Creek is a landmark project for Sumitomo and our sixth renewable energy investment in the U.S., further strengthening our commitment as a major developer and owner of renewable energy,” said William Cannon, Vice President, Sumitomo Corporation of Americas.

“By making this extraordinary commitment to buy renewable energy, Mars is sending a clear message that companies, private and public, have the power to lead the world on climate change. It’s good for the bottom line, it’s good for the environment, and projects like this leave a lasting legacy of values we hold dear. Thank you Mars and Sumitomo,” said Jonathan Butcher, Sr., a founder of BNB.

Development of Mesquite Creek began in 2008 on the 25,000 acre site, which is located in Borden and Dawson Counties, Texas, about eight miles from Lamesa. Blattner Energy Inc. is constructing the wind farm, and electricity will be generated via 118 1.7MW GE turbines. Turbine delivery is scheduled to begin at the end of the summer, with commercial operations expected to commence in the second quarter of 2015.

To learn more, visit http://www.mars.com/carbon-neutral-by-2040

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®. For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

About Sumitomo Corporation of Americas
Established in 1952, and headquartered in New York City, Sumitomo Corporation of Americas (SCOA) has 10 offices in major U.S. cities. SCOA is the largest subsidiary of Sumitomo Corporation, one of the world’s leading traders of goods and services. As an integrated business enterprise, the firm has emerged as a major organizer of multinational projects, an expediter of ideas, an important international investor and financier, and a powerful force for distribution of products and global communications through a network of offices worldwide.For more information visit www.sumitomocorp.com.

About Sumitomo
Sumitomo Corporation is a leading global trading company, with 115 locations in 66 countries and 24 locations in Japan. The entire Sumitomo Corporation Group consists of nearly 800 companies and more than 70,000 personnel. The SC business is continuously expanding into a diverse range of products and services. Its core business units are Metal Products; Transportation & Construction Systems; Environment & Infrastructure; Media, Network, Lifestyle Related Goods & Services; and Mineral Resources, Energy, Chemical & Electronics.

About BNB Renewable Energy Holdings
BNB Renewable Energy Holdings, with offices in New York City, Boston, Austin, Texas, and Exton Pa, is a developer of both distributed-generation and utility-scale wind, solar, and biogas power plants and has developed and constructed nearly 500MW of renewable generation throughout the United States. BNB is actively developing more than 1GW of generation, including utility-scale wind and solar in Texas and Mexico and several inside-the-fence renewable projects for Campbell Soup, Pepperidge Farm, and other Fortune 500 companies. For more information, visit www.bnbrenewables.com.