The first-time consumers can purchase a LEGO set featuring new ‘Plants from Plants’ elements – made from plant-based plastic sourced from sugarcane
- A key collaboration between the LEGO Group and Vestas®, the world leader in sustainable energy solutions
- Through investments in wind power the LEGO Group balances 100% of the energy used to make LEGO bricks with energy from renewable sources.
- Available from Black Friday (November 23rd)
While the world-renowned New York Climate Week (24 – 30 September) is live, the LEGO Group has today unveiled the latest LEGO Creator Expert set to come ‘Out of the Vault’ – Vestas® Wind Turbine following popular demand of the original and to celebrate play, creativity and imagination whilst also raising awareness about sustainability and renewable energy in partnership with Vestas®. This is the very first set available to purchase that features one of the all-new sustainably sourced plant-based plastic LEGO elements, Plants from Plants. This renewable energy focused set will be available directly in LEGO Stores and shop.LEGO.com this Black Friday (23rd November 2018).
The LEGO Creator Expert Vestas® Wind Turbine has been designed in partnership with the sets’ namesake and world’s leading provider of sustainable energy solutions, Vestas®, who have installed 65,000 wind turbines in around 80 countries.
The 826-piece model stands nearly a meter-high towering over a wooded hill, featuring the new ‘Plants from Plants’ spruce tree. Made from plant-based plastic sourced from sugarcane, the inclusion of these elements is part of the first steps in the LEGO Group’s ambition to use sustainable materials in products by 2030 and packaging by 2025.
This latest installment in the LEGO Creator Expert Series has been designed to provide a challenging and rewarding building experience with a touch of nostalgia, with builders discovering a house complete with a furnished patio and a working porch light and powered wind turbine, as well as three LEGO Vestas® servicemen Minifigures and a LEGO dog.
The set measures 100cm high, 72cm wide and 31cm deep and features adjustable wind blades (not as big as the real thing of course, which measures more than 2m longer than a London double-decker bus, but impressive none the least), detailed tower, movable nacelle with aircraft warning lights and power functions to automate the set.
The LEGO Vestas® Wind Turbine celebrates creativity in addition to the LEGO Group’s commitment to making a positive impact on the environment. Through investment in wind power the LEGO Group balances 100% of the energy used to make LEGO bricks with energy from renewable sources.
Tim Brooks, Vice President, Environmental Responsibility at LEGO Group commented: “We strive to make a positive impact on the environment and are committed to climate action and to use sustainable materials in products and packaging. This wind turbine celebrates our first steps in bringing these ambitions to life and we hope it will inspire builders to learn about renewable energy. In August we released the first LEGO elements made from plants and now our fans around the world can buy a LEGO set containing these unique elements.”
Morten Dyrholm, Group Senior Vice President of Marketing, Communications and Public Affairs at Vestas® said: “Today, wind energy is the cheapest source of energy in many markets, which have made wind turbines a sustainability icon across the globe and we are proud to partner with the LEGO Group on this relaunch. The original Vestas® wind turbine LEGO model was specially created for Vestas® to promote wind energy to a small audience within energy and as such, today’s relaunch to the global LEGO community tells the story of how wind energy have gone from niche to mainstream, not just within energy but the entire world.”
Source: LEGO Group: https://www.lego.com/en-gb/aboutus/news-room/2018/september/vestas-wind-turbine/